11 PROVEN ON-PAGE SEO STRATEGIES TO RANK YOUR POST ON SERPs

INTRO

Are you crafting your blog with hard work but they aren’t getting enough attention? Does your website rank lower on search engines despite your tiring efforts to the ranking website? Ranking your post isn’t just about writing content and throwing it to the public and expecting miracles. It requires careful planning and application of certain specific on-page SEO strategies to your website.

This is why so many website owners or online marketers invest a great amount of time crafting the post with right steps and strategies and make sure search engine picks their post from million competitors and drags it to the No#1 position in the search engine results page. In this blog I’ll tell you 11 proven on-page SEO strategies guaranteeing to rank your post on the search engine and get more traffic and engagement you want but only if you apply them properly and professionally. You can think of them as your guide to standalone SEO strategy.

Many bloggers or website owners consider SEO optimization as a straightforward technique but that is partly correct. The latest update on the Google algorithm explains it requires more than SEO optimization but crafting a blog that provides the information to users effortlessly and delivers some real value and useful content. This is one of the most important factors that many overlook and later complain about.

DESIGN A CLEAR STRUCTURED, INTUITIVE WEBSITE

The users require the right information and the one which is easy to find. So it is important to organize the website’s architecture and navigation not only for SEO but most importantly for the users. With a clear website structure, the search engine easily indexes out the required information and delivers it to the user in the least amount of time.

PRIMARY KEYWORD IN URL

When the search engines dig for information, it goes initially through the website's URL and later on content. So placing your target keyword in the URL makes it super easy for the search engine to spot the information. Like you, other competitors are also struggling hard to get ranked on the search engine but applying the primary keyword in the URL will give you an edge over millions to rank your post undoubtedly.

PREFER STATIC URL OVER DYNAMIC URL

Now there are two types of URLs for a website, static and dynamic.

The static URL looks like this “your-domain-name.com/category/the-best-SEO-practices” while the dynamic URL is something like this “your-domain-name.com/category/?p=028705”.

Now you must be wondering it doesn’t make a difference since both are URLs. That’s right. But if you look closer the static is more readable. So that implies you should always aim to write static URL for easy readability for the visitors. This on-page SEO strategy helps a lot to search engines to make sure you are really providing the user’s requirement.

But even by mistake if you publish content with a dynamic URL, you don’t need to worry as that URL is automatically converted to a static URL. But one disadvantage of this is that the internet picks randomly any keyword from the content and applies it to the URL which you would never want to happen. So to be proficient in SEO, it’s always recommended to write the static URL yourself.

WRITE A BRIEF, RELEVANT AND DESCRIPTIVE URL

Now that you know that static URL wins over dynamic ones, you should also make sure, in addition, to write a brief URL that is descriptive and evenly relevant. This will enhance the user's understanding of your content. While writing the URL, you can consider yourself in the visitor’s shoes which in turn will help you dig out words best fitting to the criteria.

CRAFT CATCHY AND CONCISE TITLE FOR EVERY WEBSITE’S PAGE

After URL, the next and the most important part is crafting a title tag for your website. This has been proven to be the next most important selection criteria to search engine’s understanding of your content. It explains what your domain is all about.

Crafting a professional title tag is necessary as it appears on search engines, social media, external pages, etc. and that alone is sufficient to explain its importance. Make sure your title is catchy, short, and original to create a customer’s curiosity and enable him to click your title. While crafting your title, think of your targeted audience which will help you select the words best suited for content.

META DESCRIPTION PRESENT YOUR BRAND IN A BETTER WAY

Meta descriptions are short but explainable paragraphs you see on the search engine page while typing a query in the search bar. Think of it as your brand introduction to the audience.

Now you don’t have to type long stories to tell what your content is all about as this will lose visitor’s interest. Try keeping the meta descriptions limited to 150-160 characters at max.

SPEAK THROUGH IMAGES USING ALT TEXT

Let your images also speak for your content and brand. Not literally, but by adding ALT TEXT to images. Adding the ALT TEXT helps search engines read what your image is about resulting in picking your website out of millions and delivering it to the visitor. But always add keywords in place of ALT TEXTS, not long sentences.

INCORPORATE THE RIGHT KEYWORDS FOR YOUR CONTENT

To put SEO in simple words, it is all about the words that users actually type for any searches. Now this on-page SEO strategy concept opens a window of vast keywords related to a single niche which is of course a problem for website owners, etc. What you need to do is take the help of a keyword finder (free or paid). They tell you what keywords you should aim to rank and what actually is being searched out.

But while taking its help, be sure to select the keyword that is less competitive and has high volume. These keywords make sure to rank the post in a longer forecast. When going to their detail, you should also see how demandable these keywords are for ranking. Luckily, keywords finders like Google Planner provides this feature to their users which helps them better select the right keyword.

KEYWORDS IN SUB-HEADINGS, ANCHOR TEXT, AND MAIN HEADING

Now that you’ve found the right keyword, place it strategically and secretively in headlines, subheadings, and anchor texts. Its natural placement throughout the content will help prevent the content look spammy to the visitors and will assure longer visitor’s engagement.

PUBLISH FRESH AND KEYWORD-RICH CONTENT

Having a problem with user engagement is because your post might be outdated and invaluable. Always publish the content which provides real value, which is original, and which has the latest information in it. Unique and valuable content is not only liked by search engines and provides maximum exposure to the audience but it also guarantees to be shared by the visitors which opens new windows to exposure in social media, external pages, and link buildings.

MAKE YOUR CONTENT EASY TO READ

One of the reasons for user’s lack of interest is that the content, despite much information, is not easily readable. Sometimes writers use too many buzz words, jargon, phrases, etc. that does not provide a direct connection to the actual information, and therefore users lose their interest. So try your best to use simple plain words in your content. Also, use headlines, write short paragraphs, use pictures, etc. to create valuable content.

CONCLUSION

So these are some of the basic on-page SEO strategies to your website that are though very simple to understand yet very crucial to ranking your post. Negligence in these strategies can greatly cost you losing your visitors, customers, or repeated clients. You should always check these guidelines before publishing your post and verify if the post meets all the here-mentioned criteria.

But there are more strategies to these SEO checklists. The next step involves off-page SEOs which include links building, guest blogging to show your presence, monitoring the quality of your backlink profile, and much more. But if you don’t understand and practice these simple strategies discussed, you can never go to the next level of SEO mastery.